Small businesses are in a touchy spot. They need to get their name out there to build up their customer base, but they often don't have the marketing budget to do a lot of traditional advertising. So when commercials and other big budget items are out, what can businesses do? The reality is that there are a lot of things that small businesses can do without blowing the budget.
Inform Your Potential Customers
A lighted menu sign is a must-have item in any quick-service restaurant or cafe. Not only does it help your customers make a selection, it encourages upselling when your entire menu is easily visible and stands out. Choosing the best sign and maintaining it properly are the keys for a successful menu and advertising campaign.
The type of sign depends on your product rotation and prices. Restaurants that rarely adjust prices or rotate out offerings can easily use a fixed menu board.
If you are the owner of a craft store, consider adding a little flair to your front door by adding a handmade sign. People enjoy seeing a bit of creativity when going to an establishment, and an open/closed sign can be made out of materials you have available around your store. Here are some instructions you can use to make your very own store window sign.
Start With The Base
Commercial signs and banners are designed to draw customers to your business, but sign and banner fails can do just the opposite. There are a variety of ways you can fail at sign and banner design and creation. Each will repel customers from your business like it was on fire. It might even make your business go viral, but in a bad way.
Watch Your Grammar and Spelling
Signs and banners with poor grammar and spelling immediately sends one message to your customers: a lack of care and attention.
If you are a scout leader, you most likely have your group participate in several parades during the year. Scouting groups are usually prominent in the town and will hold a place in local parades to show their pride and dedication to the community. When marching in a parade, it is important to get the word out as to which group you are representing.
The uniforms will give a clue, but when walking they are sometimes overlooked, and a banner might be a better idea so townspeople will be able to see who your group is as you are walking by.